CASE STUDY 01 / BRAND IDENTITY · APPAREL VISUALIZATION

A little wild.
A little whimsical.

Building a recognizable children's brand across identity, playful prints, coordinated apparel collections, and product presentation.

Blue lemon print dress, coordinated apparel presentation

WILD & WHIMSY / 2020–2022 BRAND & PRODUCT DESIGN ARCHIVE

01 / THE PROJECT

From a playful idea
to a visual world.

Wild & Whimsy was an independent children's apparel brand co-founded in 2020. My work spanned brand identity, design direction, garment visualization, collection presentation, and the brand's online presence. These selected examples show how different motifs, colorways, and garment details were brought together as coherent product families.

ROLE

Co-founder · Brand identity · Creative direction · Apparel mockups & product presentation · E-commerce and marketing

PERIOD

2020–2022

Selected collections were collaborative. Mockups and product presentations are shown to demonstrate my visual design work; individual illustrations and surface patterns are not presented as solely mine where authorship is shared.

02 / THE IDENTITY

Structure meets
whimsy.

The original Wild & Whimsy emblem combines a geometric frame, a striking letterform, and delicate botanical linework. A restrained visual anchor gave the brand room for lively, changing collections.

03 / SELECTED COLLECTIONS

One brand.
Many little worlds.

The strongest story is not one isolated pattern. It's the ability to develop coordinated color, print scale, garment styling, and product presentation across an entire range.

01 / COLOR & COORDINATION

Lemonade

Sunny citrus motifs move between dresses, rompers, and boys' apparel. Complementary colorways, contrasting waistbands, and selective graphic placements create variety without losing the collection's identity.

Sage green citrus romper with Squeeze the Day graphic

Tangerine print shirt and coordinated shorts

Lilac and blue mixed citrus dress colorway

02 / GRAPHIC APPLICATION

Science Lab

Playful laboratory motifs expand from a compact chest graphic to expressive all-over patterns. Garment mockups demonstrate the relationship between illustration scale, placement, and supporting trim colors.

Science doodle joggers with mustard cuffs

03 / PLAYFUL VERSATILITY

Game On

Character illustrations, star motifs, and gaming details translate across everyday apparel. A mix of bold and quiet prints keeps the pieces coordinated without repeating the same treatment.

Blue gaming joggers with striped pocket detail

THE TAKEAWAY

Designing the whole
experience.

Wild & Whimsy sharpened my approach to visual systems: not just what an individual graphic looks like, but how an idea holds together across products, colorways, imagery, and a brand's wider presentation.

LET'S CONNECT ↗

A little wild.A little whimsical.

From a playful ideato a visual world.

Structure meetswhimsy.

One brand.Many little worlds.